Company Overview

For American Eagle, their mission statement is “American Eagle is committed to the principle that the people who make our clothes should be treated with dignity and respect. To this end, we seek to work with apparel suppliers throughout the world who focuses who share our commitment to safe and healthy workplaces” (“Job Opportunities,” 2018). American Eagle has a strong focus on corporate social responsibility and their main vision is to have a safe and healthy work environment, as well as focusing on integrity, passion, innovation, and teamwork. This is very important because it shows that American Eagle is very focused on keeping their customers and employees happy and safe. They believe diversity is important work with many foundations such as Empower Youth, Fairness + Equality, and Women’s Wellness (“Social Responsibility,” 2018).

American Eagle’s primary industry is the retail industry, which is a very competitive industry. There are many other teenage to young adult brands that compete with American Eagle. American Eagle’s NAICS codes include 315240, 424320, 315240, and many more due to their broad range of products (Classification Development Branch). Some main competitors of American Eagle include Abercrombie & Fitch, Guess, and Urban Outfitters, who is their main competitor. American Eagle generates an annual revenue of $3.6B, while Abercrombie generates $3.2B, Guess generates $2.3B, and Urban Outfitters generates $3.6B a year (American Eagle Outfitters Competitors, Revenue and Employees).

According to Statista, American Eagle is the 3^rd website that teens in the United States prefer to buy from. The 1^st website is Amazon and the 2^nd is Nike  American Eagle’s main line of business is customer service and clothing. Their major products that are available to customers include jeans, sweaters, footwear, and jewelry. American Eagle’s key services include AEO Credit Cards, E-retail (online shopping), gift cards, and delivery (Marketline, 2018). Another major component of American Eagle is their brand Aerie. Aerie is responsible for selling mostly underwear, sleepwear, swimwear, and bras. Aerie generates approximately 13% of the company’s total revenue per year (M., 2018).
             In terms of business statistics, American Eagle currently has roughly 7,500 employees as of July 2018. This number is distributed amongst all subcategories, including marketing, accounting, and even sales associates and managers (Marketline, 2018). As of March 2018, American Eagle has approximately 933 American Eagle Outfitters stores, 109 stand-alone Aerie stores, 4 stand-alone tailgate stores, and 1 stand-alone Todd Snyder store across the United States, Canada, Mexico, Hong Kong, and China. American Eagle also ships to 81 other countries through online shopping and also offers merchandise at 214 other locations operated by licensees in 25 countries (Marketline, 2018). With these facts in mind, it can be said that American Eagle had a large global presence, reaching a minimum of 86 other countries. This means that they are reaching 44% of the world with their products.